Symbol mark
Meaning
Life Harmony = Perfectness
SGC’s new logo represents the new image of SGC Group,
growing through continuous change and innovation.
-
Sustainability
Management
Green management for
people and the environment -
Growing Up
Sustainable growth archieved
throughinnovative products and creative talents -
Change for
Better Life
Continuous change toward a
more prosperous human life
Symbol’s meaning
SGC E&C’s
premium residential
brand 'THE LIV'
Built on SGC E&C’s deep expertise and know-how, THE LIV is a premium residential brand that
pursues the fundamental value of home and the essential value of life, just like the company’s
slogan “We build your dream,” which means to make our customers’ dreams and desires come true.
-
The
happy space
-
The
smart life
-
The
healthy living
-
The
good home
THE LIV strives to build a more valuable world with our customers by providing the best services and quality,
and by putting deep consideration into lifestyles while building better homes.
THE LIV is a combination of “THE,” which symbolizes “the one and only,”
and ”LIV,” short for “Live in Value.” It reflects the company’s philosophy
of building dreams and happy lives. THE LIV means to create the true
value of life, and within that value, live a beautiful life.
Color Palette
Color is an important element that represents the brand and
conveys a consistent identity. Spot color printing is preferred,
but four-color printing is also possible depending on the
characteristics of the medium of application. There may be
slight discrepancies in color reproduction depending on the
printing method, concentration, and paper material used.
Therefore, it is important to maintain the optimal condition.
